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MARK E. HAYDEN Creative Fixer

Multimedia, Multiplatform & Multicultural Design

Employment History

2019-PRESENT • PRINT SPECIALIST

XEROX•TARGET PRINT PROD. - BROOKLYN PARK, MN

Rapid Certification Using Xerox iGen 5 Printers. Expert running the machines with minimal downtime.
Training new candidates for a two-week trial period on the printer and software to maximize production.
Provided reports on inventory, any technical issues associated with the printer, and the propriety software used to increase productivity and decrease waste.

2015-2019 • MARKET STRATEGIST & PRODUCT CREATOR

BAHL & ASSOC. (HATSHARK) - BLOOMINGTON, MN

Bring the business into the top 2% of Amazon retailers by analyzing trends and forecasts.
Tracking industry forecasts to design and create products that could be well made with the existing equipment offering the best profit margins.
Implement marketing campaigns and analyzing data to increase ROI to the best level in the business' history.

2007-2015 • ASSISTANT CREATIVE DIRECTOR

JON ENGLISH® STUDIOS - MINNEAPOLIS, MN

Product packaging from concept to shelf.
Designing marketing materials for online and print use.
Website redesign for ease of use across all platforms.
Developed a client database for more personal marketing use and the ability for clients to book online.
Trademark and other Intellectual property applications and renewals.

2004-2007 • CREATIVE DIRECTOR, SERVICE MANAGER

DOLCE VITA SPA - MINNEAPOLIS, MN

Created a beautiful style palette, incorporating the decor of the spa for marketing material used in both online and print material.
Updating the business website and improving the online booking experience
Used my communication skills to coordinate spa therapists' schedules with appointments, special events, and off-premises services.
Developed a relationship with Chambers Hotel giving them the ability to offer in-house services for their clientele.

1997-1998 • PREPRESS PRINT PRODUCTION

ELEVENTH HOUR ADVERTISING - SYDNEY, AUSTRALIA

Communicated and coordinated with layout staff regarding ads for major print publications throughout Australia.
Image retouching and adjustments to produce the best results for various print format
Transforming text copy into eye-catching designs for national newspaper and magazine ads.

Skill Overview

More than 25 Years of Computer Systems Experience and Advanced Learning

Broad knowledge base of computer hardware and software systems, Continuous learning new and updated software and media industry trends.

HARDWARE & SOFTWARE

20+ Years

Adobe CC Products: Photoshop, InDesign, Dreamweaver, Illustrator, Premiere, After Effects, Capture, Spark, XD. Microsoft Office, Google and Android systems and associated apps. Windows and Apple Chrome operating systems for all platforms.

PRINT & INTERNET

15+ Years

Media Formatting for Desktop and Mobile Devices. Small and Large Format Print Production. Audio and Video recording, production and formatting for Internet Upload, Streaming and/or Radio and Television distribution (NTSC & PAL),

ADDITIONAL ASSETS

Excellent communication skills, both verbal and non-verbal. Over 15 years studying French plus some Latin. Experienced working with a diverse variety of cultures including Somali and Hispanic communities.