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MARK E. HAYDEN Visual Communications Graphic Design Specialist
Multimedia, Multiplatform & Multicultural Design
Employment History
Freelance Graphic Designer
masscommedia.com - Sarasota, FL
01/2019-Current
- Engage in collaborative discussions with clients to assess their desires and needs, exploring available options while prioritizing efficient strategies to achieve desired objectives effectively.
- Provide exceptional design solutions across various platforms, including motion graphics, to enhance brand presence and driving significant engagement through tailored marketing materials.
- Deliver specialized design projects, utilizing advanced graphic design skills and tools to achieve individualized marketing goals.
Print Specialist
Xerox - Brooklyn Park, MN
01/2019-11/2021
- Efficiently secured certification for adopting advanced printing systems, enhancing print quality and boosting productivity by over 40%.
- Conducted comprehensive training sessions for new employees, ensuring efficient and accurate printer operation.
- Managed multiple projects for over 1,900 Target stores throughout the US, always meeting weekly deadlines .
Snr. Graphic Designer/Production Artist
Hat Shark - Minneapolis, MN
07/2015-01/2019
- Designed, created and introduced new products to e-commerce sales platforms and expanded the business' offerings to boost profits.
- Managed marketing campaigns, analyzed results and refined strategies to maximize effectiveness and ROI, boosting website and store traffic by over 85%.
- Studied design trends and married them with changing customer desires and necessities to create more sales offerings, driving up sales by over 40% and propelling the business into the top 2% of Amazon sellers.
Graphic Designer
Jon English Hairspa - Minneapolis, MN
04/2007-07/2015
- Adeptly advanced from a customer service specialist to lead the Art Department with a steadfast commitment to business success.
- Generated exceptional marketing assets for web and print distribution, pivotal in driving significant growth for the salon, leading to being awarded “Top Salon” by Twin Cities Monthly Magazine three times and resulting in a threefold increase in new customer retention.
- Successfully orchestrated the branding and marketing materials for the launch of the Bloody Gorgeous® Hair Care product line, resulting in a remarkable doubling of products sales.
